Aurora, Colorado – Keith E. Bailey, a husband, father, entrepreneur, and proud U.S. Air Force veteran. Bailey, 36, was the founder of TWB Fitness – Together We Build, a program built on the values of physical strength, mental resilience, and community support.
Keith Bailey’s passing has left his family, friends, and clients reeling. Known for his unwavering positivity and drive, Bailey built more than just a fitness brand – he created a space where people could transform their lives, both physically and mentally. “Keith wasn’t just a coach. He believed in building people up from the inside out,” said a close friend and TWB Fitness client. “He had this rare ability to see your potential, even when you couldn’t see it yourself.”
A Life of Service and Passion
Bailey’s journey was defined by discipline and service. A graduate of the Community College of the Air Force and the University of Arizona Global Campus (UAGC), where he studied Business Administration, he combined military precision with entrepreneurial ambition. After serving in the Air Force, Bailey settled in Aurora, Colorado, where he launched TWB Fitness with the mission of helping people “build stronger bodies and even stronger minds.”
Originally from McDonough, Georgia, Bailey carried with him the southern values of community and perseverance. His fitness philosophy went beyond weightlifting and nutrition – it was about creating unshakable foundations for life. TWB Fitness quickly gained a loyal following, with clients often referring to Bailey not only as a coach but as a mentor and friend.
A Devoted Family Man
Above all, Keith Bailey was a family man. He leaves behind his wife, Rachel Bailey, and their 4-year-old daughter, Ensley, with another child on the way. Friends describe the couple as deeply devoted to one another, building a life centered on love, faith, and family values. “Everything Keith did was for Rachel and their kids,” said a family member. “He worked tirelessly to give them the life they deserved.”
Now, Rachel faces the unimaginable challenge of raising two young children without her partner and sole provider. A community fundraiser has been launched to support the Bailey family during this difficult time, with donations going directly toward living expenses and childcare.
A Community in Mourning
News of Bailey’s passing has sparked an outpouring of tributes from friends, clients, and fellow veterans. Social media has been flooded with heartfelt messages celebrating his kindness, work ethic, and ability to inspire. “Keith’s energy was unmatched,” shared a long-time friend. “Even on his toughest days, he gave his all to everyone around him.”
Local fitness groups in Aurora and McDonough have organized memorial workouts in his honor, reflecting his belief that strength and unity go hand in hand. TWB Fitness members have vowed to continue his mission, saying, “Keith built something bigger than himself. Together, we’ll keep that dream alive.”
Carrying Forward His Vision
Keith Bailey’s story resonates not only because of his personal achievements but because of the values he embodied – service, resilience, and community building. His passing is a reminder of the impact one person can have through passion and purpose.
For those wishing to support Rachel Bailey and her children, donations are being accepted via verified fundraising pages shared by close family and friends. “No contribution is too small,” organizers note. “Every bit helps to keep Keith’s dream for his family alive.”




